Should you make it?
That's basically the question that this type of research answers.
It helps for clarity if you're undecided on the niche you should choose, the type of product you should launch (i.e. a new course), or simply, if your audience could be interested in a particular video.
How should you make it?
This type of research is done to follow the best practices for designing your product or even producing a video.
Also called User Experience Research, it's perfect for:
Designing the most efficient website
Perfecting the flow of an online course
Testing out thumbnails, title or the whole video before publishing and posting the most likely version to get views
And more!